I would also like to throw out there that if PS is involved, he be asked to keep it off his morning show. At least not talk about it untill AFTER the event.
It would be a great way to get the word out, BUT.... I can see that spirling out of control PDQ. The last thing you want, if the idea is to simply thank the local first responders, is a bunch of local news vans lined up trying to get interviews....