Several years ago I pulled up and looked at both the Gun Owners of America's and The National Rifle Association's 990 Tax Returns. Being they are Non Profits, their returns are publicly available. At the time it appeared the GREAT majority of contributions to GOA were used administratively (Salaries, benefits, 401Ks, travel, conferences, etc) and a small percentage to lobbying type expenses. NRA had about a 20/80 breakout of Admin/Stated Function expenses.

Also, Tim Macy that started the GOA, still maintains the control and is the CEO/Sec./Tre. and always will - per the bylaws. A pretty slick setup. I'm jealous.

Go pull the current 990s and see if anything has changed.